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Write business report on recommending the Company

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Reference no: EM132582171

Assessment - Case Study Analysis and Report (2000 words)

ASSESSMENT DESCRIPTION - Please do not miss any step and follow the all steps for this assessment and make it with relevant information about this assessment task.

Please choose Qantas Airways Limited to cover all these questions

You are the new CEO of Google and the Australian Board has asked you to expand into a new industry by buying a leading Australian (LISTED) company in your chosen industry. For example, if you chose to expand into Retail, then you would consider buying Westfield or Coles Myer Group. If you chose to expand into Fast Food Chain, then you might buy McDonald or Domino Pizza.

Please provide a business report on recommending the "Company" that Google should buy and explain WHY? Your professional business report supporting your recommendation should contain:

1) Company brief such as the name, year of establishment, history, background, the product/service they sell and the current share price?

2) What is their Mission, Vision and Goals? Do they align with Google.com.au's expansion plan? You might want to do some background research on Google.

3) Describe their strategic plan and they how did they perform in the past 3 years? Please refer to the Chairman's and CEO's Reports. Give your opinion as to whether they are on track to reach their company's goals.

4) Who are the auditors and what are their opinion?

5) Complete a throughout financial analysis on the company by highlighting the following:

Sales performance

Cash flow trend (e.g. over 5 years)

Balance Sheet Analysis - how does the company borrows?

Profit & Loss Analysis - what is the company's margin

Profitability ratios

Liquidity ratios

Asset turnover ratios

Leverage ratios

5) An extensive research is required and the latest published financial statements of a listed company in Australia can be found using this website - ASX: Home - Australian Securities Exchange.

7) This is a business report written by a CEO (i.e. you)! Therefore, a high level of presentational quality is expected which means your report must include a cover page, table of content, recommendation summary, tables, graphs and pictures.

8. What would be its future investment?

Reference no: EM132582171

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