Write and make a presentation on marketing objectives

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Reference no: EM133701343 , Length: word count:1500

Question: You are to write and make a presentation on marketing objectives, marketing strategy, social responsibility, ethics, and legal issues for the new product chosen in the Assessment 2 task. The written component should be 1500 words maximum excluding the title page and reference list. The presentation component will be in PowerPoint format with recorded voice-over, limited to 6 slides (including title slide and references slide) and no longer than 5 minutes in duration.

Assume that the new product selected in the Assessment 2 task is viable for market entry into Australia. The decision has now been made by senior management to launch this new product into Australia sometime in 2024 or 2025.

Your task is to prepare marketing objectives, marketing strategy and examine social responsibility, ethical and legal issues when marketing your new product in Australia.

You will need to address the following criteria:

Propose and justify three (3) marketing objectives you think are achievable within the first six months of product launch (e.g., sales targets, product awareness, customer retention and satisfaction, brand management);
Justify market segments for one (1) primary targeted customer and outline your intended positioning;
Propose and justify marketing strategy for two (2) of the 4Ps; and
Examine one (1) social responsibility, one (1) ethical, and one (1) legal issue when marketing your new product in Australia.
Instructions

This is an individual assessment (no groups).
Whilst developing your written component and presentation component, it is expected that you share ideas and insights on the Moodle forums.

Submit both your written component and presentation component online through the Assessment tile on the unit Moodle site.
Your written component should contain the following:

A single Word document (no PDF), including a title page, that addresses each of the 4 criteria listed above plus a reference list, using APA referencing style.

Use in-text of at least ten (10) quality sources of information such as from academic journal articles, academic textbooks, trade journals, newspaper articles and industry/business websites.
Use size 12 font with double line-spacing in this Word document.
Your presentation component should contain the following:

A voice-over (i.e. an oral summary only) of key information already in your written Word document.
The format will be PowerPoint with recorded voice-over (no word limit) but limited to a maximum 6 slides (including title slide and references slide) and be no longer than a maximum 5 minutes in duration.

Skills

The written component consisting of the marketing objectives, marketing strategy, social responsibility, ethics and legal issues are all integral elements of a marketing plan.

Using PowerPoint with recorded voice-over enhances professionalism and helps keep the viewer's focus during presentations.

This is a challenging assignment. It will provide you with the opportunity to undertake a significant piece of work with a practical commercial application.

Assessment Criteria

Three marketing objectives.
Market segments for one primary targeted customer with intended positioning.
First marketing strategy.
Second marketing strategy.
One social responsibility, one ethical, and one legal issue.
Citations and reference list.
Spelling, grammar, and written presentation.
PowerPoint meets specified requirements.
The voice-over is clear and fluent.

Reference no: EM133701343

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