Write an overview report on google search console

Reference no: EM133271779

Assignment - Data Analysis

Description - Please answer these questions by using my attached files.

Please select any 5 questions from below. Elaborate you point of view with the usage of bullets, charts, references. There is no minimum or maximum word limit to answer each questions.

1. Define and describe main key web metrics? Compare and contrast between Organic & Paid Media? Describe metrics, dimension, metrics and tools for each of them? What essential skills one need in order to be an Analyst?

2. What is a conversion funnel? Describe advantages of a funnel analysis.? What are the differences between Top of Funnel and Bottom of the funnel metrics? Explore their relevance and importance?

3. Describe Data Driven Marketing, its advantages in today's environment? What is the difference between 1st 2nd and 3rd party data? What are the advantages of generating your own data? Define marketing usage of each type of Dataset.

4. Explain the different components of Digital Marketing Analytics Framework in detail with examples? Describe your understanding of each component? How do measurement framework can be leverage for business decisions?

5. Describe Inbound marketing and its advantages over outbound marketing? What is a Data Management Platform, how does it work and describe its marketing usage with examples?

6. Explain importance of Structured Query Language in Marketing Analytics. Define relational databases and the role they play in marketing analytics. Also highlight the differences in uses with non-relational databases.

7. Define the principle concepts of Segmentation, targeting and positioning? Its Types, Usage and roles in marketing analytics with examples. Also describe cluster analysis and how it can help identify key segments to consider for targeting? Why is profiling an important exercise to do when implementing segmentation.

8. Write a overview report on Google Analytics? What does the tool do? What are its basic feature and metrics? How can marketing leverage the information provided in the tool, explain with examples.

9. Write an Overview Report on Google Search Console? What does the tool do? What are its basic feature and metrics? How can marketing leverage the information provided in the tool, explain with examples.

Reference no: EM133271779

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