Reference no: EM132795546
Assignment: Taste Tests (300 words each for Part and reference)
Taste tests are a tool that marketers have been using for decades. One soda maker giant has been conducting a "challenge" since the mid-1970s. A fast-food chain conducted a series of taste tests in 2008 that ended up being a successful campaign for the restaurant.
For this assignment, you will conduct a taste test using at least 7 participants. Select a packaged food product such as chips, cereal, cookies, or ice cream. You will use a brand name product and its store brand or generic counterpart. Be sure to compare 2 like products. For example: Do not have a taste test of a savory cereal and a fruity cereal. You need to compare the fruity cereal with a generic or store brand fruity cereal. After the taste test, ask each respondent what brand of the product he or she usually buys before revealing the selected product.
Hint: Food and lifestyle magazines and Web sites publish taste tests periodically. It may be a good idea to see how they compare various products so that you have a better idea of how to conduct your study.
Note: Remember that the discussion takes place over 2 weeks, and your weekly posts must be made in the specified week to earn credit.
Part 1: Provide a description of the process through which you collected the data.
Give an overview of the results using tables or charts and words.
Because you are engaging in research, be sure to cite your source(s) in APA format.
Part 2: Analyze the results. Be sure to consider the respondents' self-reported brand preference and their choice in the taste test.
Assess the implications. How can a marketer use the results in its marketing communications plan?
Because you are engaging in research, be sure to cite your source(s) in APA format.
Discuss about the knowledge of enslavement
: In essay format, you will retell to the class what you heard and read about from your chosen person about their slave experiences. You will need to have.
|
Prepare the journal entry required on first factor books
: Prepare the journal entry required on First Factor's books. Sunrise Inc. factored $164,900 of accounts receivable with First Factor Corporation
|
What is interesting about us history
: Final discussion of this semester must be 700 to 750words no less then. What is interesting about US history and some fun facts about America.
|
What is the contribution margin ratio for dye company
: What is the contribution margin ratio. For Dye Company, at a sales level of 5,000 units, total sales are $75,000, total variable expenses are 42,000
|
Write an overview of the results using tables
: Taste tests are a tool that marketers have been using for decades. One soda maker giant has been conducting a "challenge" since the mid-1970s.
|
What is the interest income for savage company
: What is the interest income for 2020? On January 1, 2020 Savage company sold goods to another entity. The buyer signed a noninterest-bearing note
|
Examine correlation and bivariate regression testing
: You had the chance earlier in the week to perform an article critique on correlation and simple linear regression and obtain peer feedback.
|
What is carrying amount of note receivable for savage co
: On January 1, 2020 Savage company sold goods to another entity. What is the carrying amount of the note receivable on December 31, 2020?
|
What is the research design used by the authors
: Whether in a scholarly or practitioner setting, good research and data analysis should have the benefit of peer feedback. For this Discussion, you will perform.
|