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Write an overview of the distribution channels

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Reference no: EM132350024

Question: The following are the 3 steps to finalizing the marketing plan for your selected company and chosen product:

1. Distribution and pricing strategy: Include a section giving an overview of the distribution channels and proposed pricing strategy for your product.

2. Marketing communications plan: Develop and add a section about your marketing communications plan. Use an integrated marketing communications (IMC) strategy to develop 2 key communications pieces:

• 1 direct mail campaign, either print or digital, to promote your brand

• 1 social media option that presents a site for customers who want to follow your brand

3. The business goals and objectives of your company for the coming year

4. The company's environmental analysis

5. A competitive overview based on your SWOT analysis

6. The company's targeted customer markets

7. The positioning strategy

Reference no: EM132350024

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