Reference no: EM132350024
Question: The following are the 3 steps to finalizing the marketing plan for your selected company and chosen product:
1. Distribution and pricing strategy: Include a section giving an overview of the distribution channels and proposed pricing strategy for your product.
2. Marketing communications plan: Develop and add a section about your marketing communications plan. Use an integrated marketing communications (IMC) strategy to develop 2 key communications pieces:
• 1 direct mail campaign, either print or digital, to promote your brand
• 1 social media option that presents a site for customers who want to follow your brand
3. The business goals and objectives of your company for the coming year
4. The company's environmental analysis
5. A competitive overview based on your SWOT analysis
6. The company's targeted customer markets
7. The positioning strategy