Reference no: EM133697572
Assignment: Modified SWOT
Select and research a company from the 2019 Fortune 500 list that demonstrates a sustainable competitive advantage in the marketplace.
Evaluate the selected company's sustainable competitive advantage using the SWOT analysis technique.
Write a 700 to 1,050 words APA Formatted modified SWOT analysis paper that includes the following:
1. An introduction with a detailed description of the company
2. A SWOT analysis diagram that includes strengths, weaknesses, opportunities, and threats
3. An evaluation of how specific internal factors (strengths and/or weaknesses) support and/or promote a competitive advantage; examples may include:
4. Financial, physical, or human resources
5. Access to natural resources, trademarks, patents, or copyrights
6. Current processes (employee programs or software systems)
7. An evaluation of how specific external factors (opportunities and/or threats) support and/or promote a competitive advantage; examples may include:
8. Market trends (new products or technology advancements)
9. Economic trends (local and/or global)
10. Demographics
11. Regulations (political, environmental, or economic)
12. Conclusion with an evaluation of how the company has retained its competitive advantage.