Write an introduction to your company

Assignment Help English
Reference no: EM131384058 , Length: 6

At the end of this course, you will have created a marketing plan for a hypothetical product-based company. Each assignment focuses on a different section of the overall marketing plan. For Assignment 1, you will compile information on the company's background information, an environmental analysis, your company's short and long-term goals, and a SWOT analysis.

For information on Website analytics, visit Google Analytics at

https://www.google.com/analytics/why/.

Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.

Write a five to six (5-6) page paper in which you:

1. Write an introduction to your company. Describe your company, its location, and the product it makes or the service it provides.

2. Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.

3. Determine the primary and secondary target markets for your company. Next, analyze the primary and secondary target markets that you identified for your company. Be sure to cover the 4Ps, 5Cs and STP.

4. Decide the main goals that you would like to achieve within the next year (short term) and the mains goals that you would like to achieve within the next five (5) years (long term). Determine the most appropriate ways to measure both short- and long-term goals. Note: Consider the following metrics: tracking downloads of Website content, Website visitors, increases in market share, customer value, new product adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement.

5. Develop both a SWOT analysis and needs analysis for your product. Each analysis should examine four (4) strengths, weaknesses, opportunities, and threats for your company.

6. Use at least four (4) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.

The specific course learning outcomes associated with this assignment are:

· Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.

· Develop strategies to assess performance and achieve marketing goals.

· Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.

· Evaluate target customer segments and positioning products within these segments.

· Use technology and information resources to research issues in marketing management.

Write clearly and concisely about marketing management using proper writing mechanics.

Reference no: EM131384058

Questions Cloud

Write a procedural email message to employees : Write a procedural email message to employees reminding them of standard operating procedures or organizational changes that take the form of step-by-step instructions. Be creative, or use an issue applicable to your work environment.The message s..
Effective global leadership : Write an Essay on Topic: "Effective Global Leadership", The purpose of this essay summarizes the importance of a new perspective in leadership that is a global mindset. The different environment of different sovereign countries that have factors that..
Assess the nutritional value of the different sandwiches : A listing posted by the Arby s restaurant chain gives, for each of the sandwiches it sells, the type of meat in the sandwich, the number of calories, and the serving size in ounces. The data might be used to assess the nutritional value of the dif..
Find an equivalent force system at point o : Determine a wrench equivalent force system, and specify the y and z coordinates of the point where the wrench's line of action intersects the yz plane.
Write an introduction to your company : At the end of this course, you will have created a marketing plan for a hypothetical product-based company. Each assignment focuses on a different section of the overall marketing plan. For Assignment 1, you will compile information on the company..
Determine an equivalent force system at point o : For the roller coaster seat described in Prob. 4.92, determine a wrench equivalent force system and specify the x and z coordinates of the point where the wrench's line of action intersects the xz plane.
Find a way to estimate weight from the other : Because of the difficulty of weighing a bear in the woods, researchers caught and measured 54 bears, recording their weight, neck size, length, and sex. They hoped to find a way to estimate weight from the other, more easily determined quantities.
Evaluate efficiency of structure of ethical decision making : Examine the manner in which Walmart's business philosophy has impacted its perception of being unethical towards supply and employee stakeholders. Provide one (1) example of Walmart in an unethical situation.Determine the major effects that Walmar..
Are physically fit people less likely to die of cancer : Are physically fit people less likely to die of cancer? An article in the May 2002 issue of Medicine and Science in Sports and Exercise reported results of a study that followed 25,892 men aged 30 to 87 for 10 years.

Reviews

Write a Review

English Questions & Answers

  Write a profile

Write a profile on bishop poleni.

  Education system

Write a rearch paper on education system

  Write an report

The U.S. President Barack Obama said America can "win the future" by rebuilding its manufacturing sector (on June 8, 2011, after visiting an automotive training center at a community college in Virginia, outside Washington). Do you agree, and why?

  Discuss the accuracy of this statement

'Consideration does not have to be adequate or commercially realistic, nor does it need to be expressed in monetary terms, it merely needs to be "sufficient".' Discuss the accuracy of this statement.

  Write an essay on the youngest billionaire

Write an essay on the youngest billionaire

  Transformational leadership in the public sector

The more hierarchical an organization's authority structure, the lower the reported practice of transformational leadership behaviors.

  Modal verbs or modal constructions

Identify all the modal verbs or modal constructions in the passage

  Write a latter to mom thanking to adopting and caring

Write a latter to mom thanking for adopting and caring,

  Ways of knowing & authority in your discipline

To explore and become familiar with your discipline; to prepare you for your major researched essay.

  Writing an effective business letter

Prepare a letter in either block or modified block format, addressed to your employer or supervisor and copied to your marker.

  Discuss the kingdom of saudi arabia

Discuss the Kingdom of Saudi Arabia

  Developing an annotated bibliography

Developing an annotated bibliography

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd