Reference no: EM131683161

Assignment

Delivery Length: One-Page

Write an executive summary of your Comprehensive Project. An Executive Summary is a one-page document that outlines the purpose, process, findings, discussion, and findings of a report submitted to management.

CEOs often read and assess an Executive Summary before deciding to read the entire report, so this must be high quality narrative that demonstrates the significance of the work undertaken, the objectivity of research and analysis underpinning the report, and the credibility of the resulting conclusions.

Please describe the process you plan to use to conduct research, identify findings and develop the comprehensive project due in Unit 5, and present a preliminary outline indicating how you intend to organize the project deliverable.

Collaboration Business Research is a marketing strategy used for Collective information. In this project, I will be revolving around systematic design of "International Expansion of local firm to acquire foreign business." I have read so many reviews, peer-reviewed articles, and books on this topic. This assignment requires development of strategic marketing plan which allows to organize my work in a comprehensive way.

(Burdon S., 2009) Marketing objectives need goals, sales, profits, market share, etc. which should be achievable. The goal for this research acquires backup solutions to provide statistics. The research findings are identified after collective analysis of data

Topic: Quantitative Analysis of International Expansion of Foreign Business in local firm

Sub Topic: Competitive Analysis of Strategic Marketing and Collaborative Business

Research: International Expansion of Foreign Business outside their own country, its advantages, and motives of investing foreign market.

Local firms achieve profits of expanding business into global market and requires strategic planning and a business process. For that, I need suitable business environment and healthy economic conditions.

So, that international companies can invest easily in other countries. It also rapidly increases exposure of business and improves business outcomes.

MNC companies earns high-interest rates in Global Market, which depends on currency rates of the countries where foreign companies are expanding. For Example, A company attained in Brazil, having high currency rate, and having 4.0 GDP rate with effective financial system.

Background:

• Collaborative Marketing Research

• Financial Strategic Planning

• Global Investment

Collective Knowledge, required to prove the research analysis:

1. Communication and Promotional Marketing

2. Advertising Review

3. Literature Review

Methods:

• Collation of Data

• Systematic Design

• Data Analysis

Reference:

• Burdon S., C. J. (2009). Journal of Business Strategy. Structuring Enduring Strategic Alliances, 2.