Write an equation for predicting sales if austen assumes

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Write an equation for predicting sales if Austen assumes that the percentage change in sales is twice as large as the percentage changes in income and advertising but that it is only one-half as large as, and the opposite sign of, the percentage change in competitor advertising. Use the variables S=sales, Y= income, A=advertising, and CA= competitor advertising

Reference no: EM13147881

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