Reference no: EM131284226
Write an email report with new analysis.
Excelsior's CEO has read your report written in Exercise 8. He would like the data on the companies you identified as potential clients analyzed from a different perspective: he wants you to group the companies according to the countries in which they are based. Put the data into a table and, from your findings, draw conclusions about the geographic concentration of prospects. Write a brief report-within the body of an email-to the CEO; include your table and your conclusion.
Exercise 8:
Draft supplementary report sections.
Continuing in your role as vice president of marketing for Excelsior (from Exercise 7), add supplementary sections for your report to the CEO.
a. Assuming that the report will be submitted tomorrow, prepare a title page.
b. Using the data you analyzed in the previous exercise, draw conclusions and make recommendations. Then write a cover memo to accompany the report. Include brief statements of your conclusions and recommendations.
c. Decide whether you need an appendix; if so, note what it should contain.
Exercise 7:
Draft a report section.
You are the vice president of marketing for Excelsior, a mid-sized, U.S. consulting firm that specializes in strategic planning services. The CEO of your firm, Victor Trillingham, has asked you to prepare an extensive report on the feasibility of Excelsior's entering the international market.
One strategy you're considering is marketing to large multinational companies. As part of your research, you have data on the world's 25 largest public companies (see Figure 16).11 You're interested in the non-U.S. firms in this group that have the largest sales.
Plan to create a text-based report. At this point, compose only the section that presents and discusses this data. Include a table of the largest, non-U.S. firms (in terms of sales). Discuss the data in terms of the largest companies, their countries of origin, and similar factors. Format the section in appropriate report format (beginning with page 5 of your report); provide an effective heading for this section, topic sentences, a summary, and a transition to the next section, which discusses the largest companies in terms of their major products and services.
Would ikea be described as global or a transnational firm
: IKEA The first few years of the twenty-first century were difficult for IKEA,- What does it mean to say that, in terms of Porter's generic strategies, IKEA pursues a strategy of "cost focus?"
|
How you determined what industry your venture belongs to
: Explain how you determined what industry your venture belongs to? Explain why the potential customers are YOUR potential customers? Explain why you believe the competition is YOUR competition?
|
Marginal product of the factors
: What happens to marginal product of the factors when an isoquant has zero slope? What happens to the marginal product of input if isoquants are downward sloping?
|
Reservation of right
: Who does an insurer send of a "reservation of right" letter to, what is the purpose and why is it sometimes necessary for an insurer to send these out?
|
Write an email report with new analysis
: Using the data you analyzed in the previous exercise, draw conclusions and make recommendations. Then write a cover memo to accompany the report. Include brief statements of your conclusions and recommendations.
|
How should ensor account for the exercise of the options
: On October 15, 2012, the board of directors of Ensor Materials Corporation approved a stock option plan for key executives. On January 1, 2013, 20 million stock options were granted, exercisable for 20 million shares of Ensor's $1 par common stock. ..
|
Firm charging the optimal price for the product
: a. Is the firm charging the optimal price for the product? Why? b. Assuming the elasticity remains at --4.0 what is the optimal price?
|
Identify the chosen produ or brand and chosen country
: Identify the chosen product/brand and chosen country. Briefly justify your choice of country as a new market for your product/brand.
|
Federal open market committee
: Visit the Board of Governors of the Federal Reserve website and read the latest Federal Open Market Committee (FOMC) statement which discusses the current type of monetary policy which the Federal Reserve is implementing:
|