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Write an article on Rethinking Marketing

Assignment Help Marketing Management
Reference no: EM132432803

NO PLAGARISM STRICTLY

After obtaining the HBR Coursepack referenced in the folder, review the following articles in the coursepack:

  • Rethinking Marketing
  • Branding in the Digital Age
  • Marketing Myopia
  • Marketing Malpractice
  • The Brand Report Card

Following your review, share a 500-word synopsis of the strategic marketing concepts discussed.

  1. This posting should not be a series of articles reviews.
  2. Instead, it should be a synthesis of the readings with the overarching theme, "Strategic Marketing," in mind.
  3. This posting should be completed using APA formatting (in-text citations and references).
  4. Cover page and reference page.

Reference no: EM132432803

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