Reference no: EM13826465 , Length:

PLease try to use Wal-mart or BHP Billiton company to analysis Assignment.

Assignment question:

It is sometime suggested that CSR activities are increasing strategic in that it affects that core business of the firm and its growth, profitability and survival? Drawing on an example of a corporation/company (National/ International), discuss this in the context of business strategies. In particular on the issue of competitive advantage and firm performance.

Guideline:

You are expected to write an analytical discussion or argumentation, not a presentation of summary information that demonstrates your understanding of CSR and strategic management concepts. Using the criteria discussed by Porter, evaluate the CSR activities of one of the organisations (national/International Company) with regard to that organisation's mission, business objectives, and competitive business strategy. Does the organisation's CSR activity contribute to organisational success? If so, how and how is that demonstrated in terms of firm performance? Could it be improved? If the organisation's CSR activities do not contribute to organisational success, what recommendations would you make to link CSR activities to the firm's mission and business objectives?

To do so you will need to draw on relevant organisational documents, many of which should be accessible on the organisation's website. You will also find it useful to consult relevant newspaper and business publication coverage of the organisation you select. You will need to draw appropriately on academic journal articles for your discussion of CSR and strategic management issues and concepts.