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ASSIGNMENT: Write 2 pages on the Company background and current information of Publix.
Write about the start of the business, where it was first opened, and all important information regarding the company background and all current information.
Use scholarly sources, must have at least 3 different references.
Design a brand image for the campaign that fits the market niche on which the brand is focused.
Consider the notion that a truly effective brand is one that succinctly captures the product offering in a way that answers a question in the customer's mind. Now, consider these brands (or choose your own): Coca-Cola, Disney, Marlboro, American E..
throughout this class you have examined the product or service of a company and addressed market segmentation pricing
Develop at least one question for each characteristic of the target market (demographic, geographic, psychographic, and behavioral) .
Contrast the differences between a stock dividend and a stock split. Imagine that you are a stockholder in a company.
This assignment helps you develop the skills to master the following objectives:Identify an opportunity to apply the principles of marketing planning methodology.Analyze the fundamental principles of the marketing mix.Revisit the Course Alignment Ma..
Identify an organizational situation for the purpose of analysis - Write up a case study that relates evidence to theory and provide an appropriate analysis and explanation of the situation described
Each of these three (3) companies (Jeep Cherokee, Amazon.com, and Google) has been through numerous changes in recent years. For this assignment, select only one (1) company / brand. Use the information listed, as well as your own knowledge and re..
Place yourself in the role of a marketing executive in a hypothetical firm who is launching a new product that needs to be marketed.
Metrics measure the actions the organization takes about social media. For instance, an organization might set goals regarding the number and timing of blog.
Create and briefly describe a fictional large company of your choice. This is your company and it should preferably be in your current industry.
Identify the top two leadership points you would want to share at the workshop, and discuss why you selected those points.
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