Write about marketing and distribution strategies

Assignment Help Operation Management

Reference no: EM132161127

Company: Starbucks

Here are the sections you will need to cover in your paper, in the following order:

1. What is the name and mission statement of the company?

2. What is the history of the company up through the present day? (Summarize major events and tell how those major events affected the company. A timeline may be a great way to show major events).

3. Write about at least 1 example that shows what you consider to be a good ethical decision this company has made in the past or is in the process of making/considering today. Make sure to tell why they made this decision (What prompted them to make it? What do they hope to achieve by making it? Etc). Also, make sure to tell why you consider this a good ethical decision.

4. Write about at least 1 example that shows what you consider to be a poor ethical decision this company made in the past or is in the process of making/considering today. Make sure to tell why they made this decision (What prompted them to make it? What do they hope to achieve by making it? Etc). Also, make sure to tell why you consider this a poor ethical decision.

5. Write about their marketing and distribution strategies. Please provide examples to support your statements.

6. Write about their operations. Again, provide examples to support your statements.

7. Include at least one of the following financial statements: Income Statement, Balance Sheet, Cashflow Statement (or budget). Make sure these statements are no older than 5 years.

8. Write a summary paragraph for your paper to wrap it up at the end.

Reference no: EM132161127

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