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Assignment: Market Analysis and Market Strategy for Techgen Analysis
The company that I have decided to write about is TechGen The marketing manager has heard about your skills in the previous sections of the business plan and would like your input for market analysis and market strategy. Based on your research, write a succinct analysis of each of the following items: Market Analysis Target Market Industry Analysis SWOT Analysis Market Segmentation Competition Market Strategy Four Ps Price Strategy Promotional Strategy Sales Forecast The submission details are as follows.
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