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Write about company strategic management of innovation

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Reference no: EM132583148 , Length: 5000 Words

Assignment - Select a national, regional or international company and write about its strategic management of innovation and technological change.

You could look at examples of technology innovation management cases.

You would have a good idea as to how to structure, write and present your Independent Project.

1. Choose a particular company from the region or beyond and then try to write and present their strategic management process for technological innovation.

Depending on the available information of that company, you could highlight and comment on the activities they have pursued. These may include some of the following (from the text book):

- Defining organizational direction

- Sources and patterns of innovation

- Choosing innovation projects

- Collaboration strategies, if any

- Organizing for innovation

- New product development process

- New product development teams

- Conclusion

- References

2. For presentation: 2 slides on the lessons learned and your comment.

Sample of a few possible regional companies for writing your individual projects

1. Souq and its acquisition by Amazon

2. Noon: an evolving e-commerce giant from the Arabian Gulf

3. D P World: Transforming itself into a global services company

4. Dnata: Becoming a global airport services company

5. Careem and its acquisition

6. Aramex

7. Talabat and its acquisition

Reference no: EM132583148

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