Reference no: EM132850441
Discussion - Strategy or Stakeholders by Kaplan (2008)
Kaplan (2008), argues against the stakeholder theory asserting that companies can account for stakeholder considerations through their balanced scorecard and strategy map. Stakeholders include employees, customers, suppliers, communities, and society in general, in summary, those who have a stake in the performance of a company.
The Stakeholder view includes CSR and sustainability efforts and takes into account performance reported through what is known as triple-bottom-line.
What is your stand on this issue? What should be considered most important when building a company strategy? Shareholders or stakeholders? Why?
Now take into consideration the brief writing on Mobil (p. 4), Wal-mart (p. 4), and Nordstrom (p. 4), each is serving a different market, hence different customers. Customers are stakeholders, yet, how can a company meet the expectations of all potential customers?
At what point does a stakeholder become an important and decisive component of strategy implementation and execution?
Write about a company that has focused on "customers" as stakeholders and crafted its strategy based on this shareholder group. Have they been successful and why? Unsuccessful and why? Provide detail.
Attachment:- Discussion.rar
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