Write a white paper on a company of your choice and discuss

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Reference no: EM13394155

Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market.

• Include demographic, psychographic, geographic, and behavioral characteristics for the selected company.

• A positioning statement for the company with careful consideration of their brand and strategy.

Reference no: EM13394155

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