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Assignment: Segmentation and Target Market Paper
Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market.
RequiredElements:
· No more than 1500 words· Include demographic, psychographic, geographic, and behavioral characteristics for the selected company.· A positioning statement for the company with careful consideration of their brand and strategy· Paper is consistent with APA guidelines.
Identify the characteristics of the market your product/brand competes in the segments that exist
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