Reference no: EM133285153
Assignment - Writing a letter as as marketing manager
Description - Your company, Software.com, wants to hold its next company-wide meeting in a resort location. The CEO has asked you, as marketing manager, to find a conference location for your 85 engineers, product managers, and marketing staff. He wants the company to host a four-day combination sales conference/vacation/retreat at some spectacular spot. He suggests that you start by inquiring at the amazing Caesars Palace Las Vegas. You check its Web site and discover interesting information. However, you decide to write a letter so that you can have a permanent, formal record of all the resorts you investigate.
You estimate that your company will require about 80 rooms. You will also need three (3) conference rooms (to accommodate 25 or more) for one and a half days. You want to know room rates, conference facilities, and entertainment options for families. You have two (2) periods that would be possible for this conference/vacation/retreat: April 20-24 or July 10-14. You know that one of these is at an off-peak time, and you wonder whether you can get a good room rate. You are interested in entertainment at Caesars during these times. One evening the CEO will want to host a banquet for about 125 people.
Task - Write a well-organized letter to Ms. Isabella Cervantes, Manager, Convention Services, Caesars Palace, 257 Palace Drive, Las Vegas, NV 87551. Before writing, you might like to look at the Caesars Web site for information. Use Full Block-style formatting for your letter (an example of this style of letter is on page 81 in the textbook). You do not have to create a letterhead. The dateline should be on line 13. All letters and memos have a dateline!
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