Reference no: EM131094982
TOPIC AND SCOPE
This assignment will ask you to prepare a report on the marketing strategies of Mountain Equipment Co-op (MEC) using a number of the concepts discussed in class and in our textbook. Please see the specific areas to be addressed further in this document.
RESOURCES
- Mountain Equipment website: www.mec.ca
- Visit a store! Nearby stores are in Burlington and Toronto (if you live locally near McMaster)
AREAS TO BE ADDRESSED IN YOUR REPORT (continued on next page as well)
1. Write a Value Proposition statement for MEC. Two sentence maximum please.
2. Which of the five "Marketing Management Orientations" is best exemplified by MEC? Provide three supporting arguments for your choice.
3. List and explain three tactics employed by MEC to foster customer loyalty.
4. Describe MEC's target customer in terms of four specific demographic variables. For each demographic characteristic that you state, provide one or two examples of how MEC's marketing mix elements (4Ps) cater to that demographic.
5. Do you believe that MEC stores would be successful in China? Discuss three macro- environmental forces to support your answer.
6. Please refer to the following chart (from the chapter on Segmentation, Targeting and Positioning in your textbook) which summarizes possible Value Propositions. Which one of the five "winning value propositions" best fits MEC? Why?
|
Type of complaint fit on osha
: Draft a letter in response to the complaint. Your letter should summarize why you believe the complaint is invalid and no on-site inspection is required.Keep in mind, simply stating that the complaint is invalid is not adequate. You must support y..
|
|
Explain why they do not detract from your position
: Support or explain your position by using the research or opinions of other scholars. Also, identify counter arguments and explain why they do not detract from your position. This section will make up the majority of the paper.
|
|
Find the cost function and average total cost
: A firm has a production function defined as y = 40L1/10K7/10. The firm faces costs of $10 wages, and $100 rental rate of capital. Find the cost function, and average total cost, average variable cost, and marginal cost functions.
|
|
How were these measurements related to green space
: How were these measurements related to green space
|
|
Write a value proposition statement for mec
: This assignment will ask you to prepare a report on the marketing strategies of Mountain Equipment Co-op (MEC) using a number of the concepts discussed in class and in our textbook. Please see the specific areas to be addressed further in this doc..
|
|
Historic perspective on the game theory
: What does game theory entails? Explain the historic perspective on the game theory in relation to decision making to the business and management.
|
|
Describe at least four connections between the work of art
: Create a free ThingLink account and use the program to identify and describe at least four connections between the work of art and the movement. For help, refer to the ThingLink guide or the ThingLink Help Center.
|
|
Identify and capitalize successfully on opportunities
: Which of the following refers to the tendency of an organization to engage in activities designed to identify and capitalize successfully on opportunities to launch new ventures by entering new or established markets with new or existing goods or s..
|
|
How might this be relevant for cells that carry
: How might this be relevant for cells that carry a nonsense suppressor mutation?
|