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Write a summary paper about the Blue Ocean Strategy By W. Chan Kim and Renee Mauborgne chapter-wise.
Textbook : Blue Ocean Strategy By W. Chan Kim and Renee Mauborgne.Part One: Blue Ocean Strategy
1 Creating Blue Oceans
2 Analytical Tools and Frameworks
Part Two: Formulating Blue Ocean Strategy
3 Reconstruct Market Boundaries
4 Focus on the Big Picture, Not the Numbers
5 Reach Beyond Existing Demand
6 Get the Strategic Sequence Right
1. What are the steps in the planning process? Which step is the most crucial? Why?
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