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Write a review of a newspaper article or website article

Assignment Help Marketing Management
Reference no: EM131025287

You will need to find a LATEST ARTICLE about consumer behaviour that is "NOT more than 4 months old" article.

300 words essay only

TOPIC: Markets: Segmentation, Targeting and Positioning

What you need: Current Issues related to Markets: Segmentation, Targeting and Positioningcontent and how they impact on Australian business. The impact may be general to the industry or specific to an individual business.

Task Details: Students are to write a max. 300 word review of a newspaper article or website article related to Markets: Segmentation, Targeting and Positioning.

Students are encouraged to be aware of current Markets: Segmentation, Targeting and Positioning issues that are taking place both domestically and globally, however articles using relating to Australian business should be used where-ever possible. If international articles are used, students need to identify the relevance for local Australian businesses.

1. Students are required to identify and select one referenced news article that is related to the Markets: Segmentation, Targeting and Positioning. The referenced news article should be no more than four months old and may be sourced from either print or online news publications.

2. Report on how the referenced news article relates to Markets: Segmentation, Targeting and Positioning, identifying the implications for Australian business. The report should not exceed 300 words.

Sample of source:

Type the key word in the "search"

- https://www.smh.com.au/business
- https://www.theaustralian.com.au/business
- https://www.brw.com.au/

Key words for Market Segmentation, targeting and positioning

- Market segments
- Target market
- Mass marketing
- Demographic segmentation
- Consumer profile
- Brand positioning

Reference no: EM131025287

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