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Every product or service has a buying process, even digital products and services. In this assignment, you will research and analyze the buying process for an online product or service, with which you (as a consumer) are familiar, from a business point of view.
Begin by researching an online consumer product or service (such as an e-Book from the Kindle store or a movie from the iTunes store). Choose an online product or service with which you are familiar and have purchased in the past.
Next, write a report to evaluate its buying process from the marketer's point of view using the five stages of the buying decision process.
Remember, the five stages are as follows:
Problem recognition
Search and determination of alternatives
Evaluation of alternatives
Purchase decision
Post-purchase evaluation.
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se an appropriate qualitative analysis technique and provide your thought process behind the technique you chose (i.e., why did you choose it?), as well as the results of your analysis. Use this week's lecture to aid your analysis
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hat are the potential risks to the business, Is the behavior that Julie is considering ethical
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