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Assignment -
Write a report outlining the business case for developing data analytics capabilities in an organisation. This should be in the form of a consultancy report for mangers with no knowledge of the topic who are faced with the challenge of designing a data analytics strategy in their firm.
The assignment should begin with an Executive Summary that clearly summarises the main objectives and insights of the report.
Section A of your report should deal (at least) with the following issues (max of 3000 Words):
In Section B select an industry. Outline what kind of analytics techniques/tools are used in that industry and for what type of business applications (Max 500 words).
In Section C select one company in the industry described in Section B you would like to provide recommendations for and describe how they can use data analytics to improve business performance. Hint: be specific (Max 500 words).
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