Write a report on your recommendations

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Reference no: EM133496198

Assignment: Business Managing in a Global Environment Report

Setting Up Shop:

Assume your organization is going forward with entering into the country you discussed in your country study. They are now in the process of determining the more specific details of setting up business in that country.

They have asked you to write a report on your recommendations as to how they should enter the country, staff the operation, the type of international strategy they should use, and the marketing and distribution strategy.

Support all recommendations with sound reasoning and research.

You report must cover but not limited the following areas:

I. Mode of Entry

1. Pick the most appropriate mode of entry

2. Discuss the pros and cons

3. Support your decision with research

II. Human Resources

1. Staffing Needs

a. Management
b. Lower-Level employees

2. Staffing Approach

a. Ethnocentric, Polycentric, or Geocentric

3. Pay and Compensation

4. Training and Development

5. Union Concerns

III. Marketing

1. Target Market & Market Segmentation

2. Pricing

3. Advertising

a. Cultural Concerns & Barriers
b. How will you address them

4. Competitor Marketing Analysis

IV. Distribution

1. Distribution Strategy

2. Suppliers

a. Use local, home country or a mix?

3. Production facilities (if needed)

4. Will you use outsourcing

Reference no: EM133496198

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