Write a report on accorhotels digital transformation

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Reference no: EM133070971 , Length: word count:2000

M31217 Digital Strategy and Leadership - University of Portsmouth

Instruction:

You are required to a write a report on AccorHotels' digital transformation initiative, based on the case study titled ‘AccorHotels' Digital Transformation: A Strategic Response to Hospitality Disruptor Airbnb'. You will find the case study on the DSL Moodle site.

You need to respond to the following questions in your analysis
- Critically evaluate AccorHotels digital strategy. How effective do you think it is for competing against Airbnb?
- How different are AccorHotels and Airbnb's value propositions?
- What are the strengths and weaknesses of each company's business models?

Referencing Requirements
You must reference all sources using the APA 7th Edition.

Attachment:- Digital Strategy and Leadership.rar

Reference no: EM133070971

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