Reference no: EM132304891 , Length: word count : 400

Assignment

You are required to step into the shoes of the consultant hired by The Blue Marina. Your first task is to write a report addressing the key change issues that can have a significant impact on the implementation of its new business strategy.

While practically oriented, your report should draw on appropriate change theories and models to include the following:

1. An analysis of the change context taking into account both the internal and external drivers for change (200 words).

2. An analysis of the nature of change facing the Blue Marina using the appropriate theory (200 words).

3. A critical examination of the possible types of employee reactions to the proposed change (500 words).

4. Recommendations as to how management should plan and execute the proposed change so as to ensure its successful implementation using an appropriate over-arching change model to structure those recommendations. (700 words).

Please note the other 400 words are for the introduction and conclusion. Please also note the word count numbers are suggestions only.