User Account

All Pages

Write a reflection on a short-term marketing project

Assignment Help Marketing Research
Reference no: EM131312996 , Length: 8

This assignment requires to write a reflection on a short-term marketing project.  Read all the works I have done, then write a paper (8 pages) following the instructions closely.

P.S The marketing plan was different from the final club I worked with. We had to switch clubs from OE to Camping Club because OE did not watn to work with us.

Team Project Group Paper should include the following :

1. Executive Summary

2. Introduction of Group Selected

3. Selection of Group, Strategy and Process

a. Demographics, characteristics, Targets, subgroups

b. Pertinent information to reach audience

i. emotion appeal, logical appeal, etc.

4. Discussion of the selection of Advertising medium or vehicle

a. Proposed Ad placement, account planning [CH6], Wording & Graphics

b. Roadblocks to reception explored

5. Outline of Goals for Ad campaign

a. Who, what, where, and why for target audience connecting with client goals

6. Discussion of how graphics, wording, tone, layout and delivery of message connect with target audience [CH 8/ 9]

7. Results of Ad campaign

a. Include any actual results obtained along with the why/why not results were realized

b. How was awareness/participation increased

8. Conclusion

a. What did you learn, what would you do differently, your comments.

b. Appendix should include tables, SWOT if done, and any notes from group meetings

c. Bibliography if needed

here's the links to our two YouTube videos.

Introduction Video-

https://www.youtube.com/watch?v=ZN-ul13o0jQ

https://www.youtube.com/watch?v=5lszTp0PZUM

We made a Facebook and Instagram page.

Facebook is Camping Club- Team Outdoor

https://www.facebook.com/campingclubteamoutdoor/

Instagram is @campingclubteamoutdoor

https://www.instagram.com/campingclubteamoutdoor/

Reference no: EM131312996

Questions Cloud

What is diversifiable risk : What is diversifiable risk? What is the role of diversification in the capital asset pricing model?- a stock with an expected return of 5% with a beta of 1.2 or a stock with an expected return of 6% with a beta of 1.3? Explain.
Familiar to use as the example for exercise : Choose a company whose products you are familiar to use as the example for this exercise.
Important aspects and its impact on international tourism : Brief introduction - outlines the relevance/significance of the topic and your main arguments and Analysis - includes a detailed discussion and analysis of the topic in relation to all the important aspects and its impact on international tourism.
Design and implement the iterator class setiterator : Develop the index equation that computes the location within a 1-D array for element (i, j) of a 2-D array stored in column-major order.
Write a reflection on a short-term marketing project : write a reflection on a short-term marketing project.P.S The marketing plan was different from the final club I worked with. We had to switch clubs from OE to Camping Club because OE did not watn to work with us.
Develop marketing strategies for nonprofit organizations : Analyze the relationship of nonprofits to their target audiences from a marketing management perspective and apply marketing mix principles including the use of analytic software segmentation and social media to develop and communicate the organiz..
Explain what beta represents in terms of asset pricing : If a stock has both diversifiable risk and nondiversifiable risk, which, if any, of these risks are considered in the pricing of the asset? In the context of the CAPM, what is the term represented by E(RM) - Rf?
Conglomerate of many smaller business units : The Green Organization is a conglomerate of many smaller business units. The organization has offices globally. Some offices are contracted independent agents representing the interests of the business unit.
What are barriers to the use of effective prevention measure : Describe effective public health measures for preventing the spread of Zika virus. What are some barriers to the use of effective prevention measures?

Reviews

Write a Review

Marketing Research Questions & Answers

  Study the following promotional campaigns for apple ipad

ipad vs. microsoft surface prowatch the following commercialsapple ipad ad - alive vs. surface pro commercial

  Importance of internal branding and establishing equity

What other banks are performing in the same space and how are they approaching the task of building brand equity - What commercial implications may arise if the brand (or any brand) becomes dated - importance of internal branding and establishing equ..

  A research project that compares and contrasts two organizat

A research project that compares and contrasts two organizations in the same industry

  Discuss about the consumer buying decisions

Discuss about the Consumer Buying Decisions.Many businesses would like to get inside the minds of their customers to know what they are thinking. This can be accomplished through understanding the factors that influence consumer buying behavior.

  When would be the appropriate time to begin the forensic

read the case study on page 381-382 and then answer the following questions what can be done to minimize the risk of

  Market research

The director of market research at a large department store chain wanted to prepare a survey throughout a metropolitan area to calculate the amount of time working women spend shopping for clothing in a typical month.

  How to identify the best market entry strategy

How to identify the best market entry strategy based on the business type and host country business environment (this includes the level of economic integration between home and host country, the political and legal environment of the host country)

  Write a paper about public relations planning

Write a paper about Public relations planning .

  Research and describe internal and external environments of

write a 1050- to 1400-word paper in which you complete the following middot research and describe the internal

  Scope and nature of the healthcare industry segment

Determine who the competitors are and describe their individual strengths and weaknesses with respect to your chosen organization and product or service.

  Participate in supply chain decisions

Make a list of products you believe failed because of poor marketing channel choices and why - Why do marketing professionals care about and participate in supply chain decisions?

  Understand the concept and process of marketing

The Marketing Principles module you should be able to:- Understand the concept and process of marketing - Use the concepts of segmentation, targeting and positioning- Understand the individual elements of the extended marketing mix- Use the marketing..

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd