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Assignment:
Can you please write a professional report on the marketing activity of a real company in the last 6 months, should be related to topic - segmentation and targeting, and underline the differences and similarities between real-world practice and theory and principles. Provide recommendations on what the company could have done differently.
Create a report to the brand manager that maps a network of internal and external influencers who can advocate for the brand messaging strategy.
Based on what you know about developing ethical cultures and programs, identify the problems presented by this case.
The What | What are the specifics of the promotion. Paint a picture of the promotion for me in more details than you used on your "idea" assignment.
What kind of personal selling approach does Michael use? Explain why. What classification or type of sales job does Michael have? Explain why.
what does the future hold for traditional mass-media advertising? if you were the ceo of a major television network
Of the four sets of factors affecting consumer behavior, which most strongly affects how college sports fans consume a sport?
Outline and explain the concept of internal marketing and why it is important in service products. How would you introduce an effective internal marketing programme to an organisation?
What strategies can be used to increase merchandise sales, What strategies can be used to increase ticket sales? How can they translate the popularity of the group and their songs into attendance at concerts
Why is it so important for a retailer to develop a protected niche? What are ways that a retailer can avoid or minimize competing on price?
Determine how to create value and sustain competitive advantage using the environmental scanning strategy. Evaluate the company's external environment.
Discuss the U.S. and international ethical marketing considerations
Develop a paper detailing an analysis of market structures and relating pricing strategies that are suitable for each of these structures.
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