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Discussion Assignment - Chapters 15-19
Instructions -
Short Version of the Instructions: Choose 4 videos from different chapters and write a paragraph about each using the most 4 important chapter key terms (put them in bold font in your post) that relate to the videos explaining how the key terms relate to the video case AND comment on 2 other student posts by adding to the conversation (not just a compliment or agreement).
Textbook - M: Marketing, 6th Edition By Dhruv Grewal and Michael Levy. ISBN - 1259924033.
Chapter 15 Supply Chain and Channel Management.
Chapter 16 Retailing and Omnichannel Marketing.
Chapter 17 Integrated Marketing Communications.
Chapter 18 Advertising, Public Relations & Sales Promotion.
Chapter 19 Personal Selling and Sales Management.
Attachment:- Assignment File.rar
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