Write a paper that analyzes the importance of measurement

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Reference no: EM133677653

Question: Write a paper that analyzes the importance of measurement methodologies in the Marketing Industry. Explain what marketing methodologies are trying to research and categorize the main types of analysis. Are current Marketing Research Methodologies achieving their goal? You need to have a well-informed and well-researched hypothesis. It is essential that you address the following:
- Define and categorize the main types of Marketing Methodologies ? Does big data have an impact on these methodologies?
- After reading Stephens-Davidowitz's book, discuss the impact of digital tracking, segmentation and targeting has on consumers.
? What will be the impact on consumers?
? What consumer behaviors do marketers want to influence the most?
- Has the impact of analytics into Marketing been beneficial to consumers?Are Consumers changing?
? How have methodologies changed to address New Technologies?
? How have methodologies changed to address the changing consumer?
- What consumer behaviors are best measured by measurement methodologies?
- What is the biggest change in methodologies over the last five years?
? Provide at least one example
- Are current marketing methodologies useful?
- Are current marketing methodologies accurate?

Reference no: EM133677653

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