Write a paper on global marketing

Reference no: EM131144904 , Length: word count: 400

Assignment: Global Marketing

Select a multinational, publicly traded company as a focus for paper. The company may have its headquarters in the U.S. or abroad, but it should have a major presence in many different countries and its products or services should be marketed globally. Visit the company's web site as well. Choose one of the firm's product lines and create a 300-400-word response answering the following:

• Write a brief synopsis of the firm. Who are they? What do they sell?
• Analyze their marketing mix. Who is the target market for the chosen product?
• Discuss where and how they market their products.
• Analyze the cultural, global, and demographic influences for this product line.
• What assumptions can you make about their efforts to appeal to a globally and culturally diverse consumer base? How effective are these efforts?
• What should the firm do differently to improve their consumer appeal to such a diverse audience?

Reference no: EM131144904

Questions Cloud

What amount of net cash provided by financing activities : What amount of net cash provided (used) by financing activities should be reported in the statement of cash flows?

Evaluate two types of deception on which agree and disagree : Evaluate two types of deception - one with which you agree and one with which you disagree. Provide an example and rationale for each type.

Explain safety and security issues applicable to position : Explain Safety and security issues applicable to the position. Find the peer reviewed articles. This assignment should have a minimum requirement of 10-15 pages and 10-15 scholarly resources.

Assume all items involve cash unless there is information : Classify each item as an operating, investing, or financing activity. Assume all items involve cash unless there is information to the contrary.

Write a paper on global marketing : Select a multinational, publicly traded company as a focus for paper.- Write a brief synopsis of the firm. Who are they? What do they sell?

Calculate the breakeven point : Maverick Backpacks makes backpacks. They have a monthly fixed cost level of $50,000 and marginal costs of $3.00 per backpack. They wholesale their backpacks for $10.00 each. Calculate the breakeven point. What is their profitability at the followi..

Write the equation for the reaction catalyzed : Please write the equation for the reaction catalyzed by carbonic anhydrase in red blood cells, Starting with metabolically active tissues and finishing in the lungs

What is the stock price per share immediately after issuing : The new funds would be used to repurchase stock. It is estimated that the increase in risk resulting from the additional leverage would cause the required rate of return on equity to rise to 14%. If this plan were carried out, what would BB's new val..

Each of these items must be considered : Each of these items must be considered in preparing a statement of cash flows for Nemke Co. for the year ended December 31, 2012. For each item, state how it should be shown in the statement of cash flows for 2012.

User Account

All Pages