Write a paper on given topic and prepare a presentation

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Reference no: EM131145071

Assignment : Final Project

Finalize your marketing plan for selected product or service.

Complete the following activities:
Consider your product or service and the demographics and culture of your target market. Discuss whether factual or emotional appeals are more effective to the different segments.

Analyze the particular American values you can use to successfully market your product or service.

Discuss the potential of your product or service as a success or failure in different cultures. What geographies and nationalities will not currently be interested in your product and why? Can you make changes that will improve your product's appeal to different cultures?

Write an analysis of the US subcultures that will desire your product or service and those that might not. Do specific age groups, genders, ethnicities, and/or religions see your product through a lens that differs from other consumers? Propose ways to combat this.

Describe what you will do differently to gain market share and attract consumer behavior decisions toward greater purchasing of your product or service over competitors.

submit a 5-6-page paper written in APA format. Search the South University online library for peer-reviewed articles to justify answers. Include a minimum of three peer-reviewed articles for paper. Additionally, prepare a presentation to present your analysis to the executive leadership team. Prepare a 10-15-slide PowerPoint presentation to sell your suggested improvements to the executive staff.

Attachment:- Marketing Blunder of Coca-Cola South University Online.rar

Reference no: EM131145071

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