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Write a white paper on a Wal-Mart of your and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market. Required Elements:
• No more than 5 pages
• Include demographic, psychographic, geographic, and behavioral characteristics for the Wal-Mart Discuss Four basic factors that affect market segmentation are
• clear identification of the segment,
• measurability of its effective size,
• its accessibility through promotional efforts, and
• its appropriateness to the policies and resources of the company.
• A positioning statement for the company with careful consideration of their brand and strategy.
Final will be based on your group project, "Tourism Destination Marketing". It is an individual project that you need to work on one additional section into the report. The topic of section will be announced soon
Explain Industry Trends and Forecasts and Evaluate how the articles forecasts of technological change will affect the organization's marketing decisions
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