Write a paper in which you identify your favorite brand

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Reference no: EM13728879

Marketing - Coca Cola

Write a 700- to 1,050-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following:

Identify a brand about which you are passionate. - (COCA_COLA)

Explain a minimum of three reasons why you are passionate about this brand. - refreshing taste, excellent commercials, community relations

Respond to the following questions:

Is the company successful in building loyal customer relationships across different groups?

Why or why not?

Identify at least two other competitors in the same industry, and explain why you prefer your selected brand over the competitors. Pepsi, Dr. Pepper (Coca Cola has a better taste and manufacturated in Puerto Rico, where I'm from).

Reference no: EM13728879

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