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Assignment : Evaluating the Marketing Mix
Scenario:
Congratulations. You have just been named marketing manager of a major new startup company, Home Essentials Inc. Your job will be to perform the daily tasks of a marketing manager.
The first day on the job you receive this problem. They know they have a problem but they are not sure what it is. They know it must be fixed very soon or they will be out of business.
Write a 3-4 page memo to the CEO of Home Essentials, Inc. detailing what you think the problem has been and what you think contributes to the problem and recommend a solution addressing the 4 P's in your response. Your solution can have multiple steps or considerations.
Take a position on which of the accounting reports is most important to anyone interested in giving an entrepreneur funding. Support your position.
Determine the metrics that you would use to monitor the progress of your campaign. Provide a rationale for your response.
BSB51215 Diploma of Marketing - Research the products and services of Apple .Identify the key characteristics of the products and/or services and their significance to the market.(approximately 100 words)
The board members were very impressed with your presentation and how you are moving through the product development process.
Identify strengths and weaknesses of the brand's pricing strategies and provide recommendations for improving the pricing strategy.
Legal strategies and planning of your Comprehensive Business Plan. Also, you will complete the Financial and Accounting Analysis (Pro forma - future 3 years).
Current state of the company? Any new issues? Your perspective on what the company should focus on in their Marketing Strategy in the future.
Prioritize the most significant components of a social media campaign according to the level of influence each could have on the new product launch.
Use an appropriate number of references to support your position, and defend your arguments - The Wall Street Journal, trade journals, and publications in EBSCOhost (Grantham University Online Library).
The conventional wisdom suggests that loyal customers are the most profitable but recent work by Heiner Evanschitsky and John Glanfield, both now at Aston Business School suggests that this may not always be the case. To what extent do you believe..
What is the growth strategy of GE in India? What led to the challenges GE is facing?
Fidelity Corp. earned a 10 percent profit margin last year, and it wants to continue that margin next year. Unfortunately, Fidelity's costs have increased dramatically. In order to achieve its profit margin goal, it must increase its prices dramat..
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