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Wall Street Journal Article reviewer: The student is to select a Wall Street Journal article from the past 3 months and write a one-page (single space) summary of the article. The article should be related to marketing class.
NOTE: Issues of academic integrity apply. Instances of academic dishonesty will be penalized under the options discussed.
Discuss what leadership does to promote social responsibility and how this ties to ethics and the organizational culture of the company
Every firm must design a strategy for achieving its goals. Select a firm to research, then describe two of their marketing strategies
Discuss the main criteria which a telecommunications company such as Telecom or Vodafone can adopt to segment its customer markets. Briefly explain the relevant factors that assist in selecting a segment to target marketing efforts.
submit the companys market segments assignment. in this assignment you must identify describe and thoroughly analyze
Define the customer buying process. Why is it important to understand this process when deciding how to capture the customer's attention
Explain Expected return for an aggressive mix and Compute the anticipated return after financing costs on the most aggressive asset-financing mix
How does the consideration of a website's potential value to the company assist the company in determining how to develop the site?
Write a reserch paper on Coca Cola and ethical issues facing the company
Determine the impact that the publication of ethics and social responsibilities violations made by Apple's suppliers has had on Apple's reputation. Support your response with examples of the impact in question
Critiques a firms product positioning strategy - Locate one peer-reviewed journal article from the professional business literature
Product Life Cycle: Discuss the company's products in The Product Life Cycle (PLC). Why do you think they are in that stage
What are the characteristics of an effective marketing mix and why is it important for a company to study its environment?
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