Write a one-page memo to your supervisor

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Reference no: EM131805611

Your firm is planning the marketing strategy for a "new and improved" consumer product.

Your advertising company has shown you five TV ads, and you must choose two of these. Having seen them, you feel that some ads appeal to women more than to men.

Before your company commits $1.8 million to this campaign, your supervisor would like to know more about consumer reaction to these ads.

Write a one-page memo to your supervisor suggesting how to go about gathering this needed information.

Be sure to cover the following topics: random sample stratified random sample, pilot study.

Reference no: EM131805611

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