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Question: Evaluate the Vision and Mission Statements of Unilever, Nestlé's Competitor
Purpose: There is always room for improvement in regard to an existing vision and mission statement. A major competitor to Nestlé is Unilever. Those two firms for example produce one third of all the ice cream sold on the planet. Go to the Unilever's website, visit the "our vision" page, and review their corporate vision statement and purpose (mission) statement.
Instructions
Step 1 On a separate sheet of paper, write the nine mission statement components down the left side.
Step 2 Write "yes" or "no" beside each number to indicate whether you feel the Unilever mission statement has included the respective component. For any component that you record a "no," write a good sentence to encompass that component.
Step 3 Turn your paper in to your instructor for a grade.
Step 4 Write a new and improved vision statement for Unilever.
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