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Assignment: Research & Memo
Two Steps:
A. Conduct research and write a synthesis including APA formatted sourcesB. Write a memo using your research.
You will submit one document to include a 1 - 2 page research synthesis followed by a separate, 1-2 page memo correspondence.
Research Synthesis
Prior to writing this memo, conduct research about Zoom: what it is, and how it is used by organizations for communication. Submit a 1-2 page synthesis of your research with sources cited (in-text and reference list) using APA style. Wikipedia is not a reference. Use APA format style with the research synthesis (do not use memo-head/letterhead with your synthesis).
Memo
Objective: Write a memo to your employees informing them that you have decided to implement Zoom for internal communication. Zoom will be used so that employees can communicate quickly via online meetings and easily. Explain your rationale, implementation strategy and timing. Acknowledge counter viewpoints and respond to those concerns while expressing confidence (use your research vs opinion) in your decision.
What does the company's value chain look like? Is the company competitively stronger or weaker than key rivals? What are the company's resource strengths and weaknesses and its external opportunities and threats?
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