Reference no: EM131502020 , Length: 1

Assignment Description

Much of business writing exists to inform and argue. The focus of this assignment is practice your business argumentation skills. You are to write two, one-page memos.

The first one-page memo is to convince Professor Roe, a non-coffee drinker, to patronize Starbucks. The second one-page memo is to convince Sybil Yang, a coffee addict, not to patronize Starbucks.

This is not a sales pitch or a marketing piece. You are writing from the perspective of a hospitality business analyst.

The memos should:

Not read like a brochure,

Not be written as if you work for Starbucks or one of its competitors,

Have an objective, professional, factual tone,

Provide at least two reasons per position, and

Include evidentiary support for the reasons argued.

You are to integrate primary and secondary research about Starbucks and other similar establishments, information you have learned about Professor Roe and Sybil from the first day's question and answer session to help build and support your arguments.

Attachment:- htm_531_assignment_1_due_thurs_1.29.rar