Write a memo anti-trust in the beer brewing industry

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Problem

Write a memo Anti-Trust in the Beer Brewing Industry.

Read the "U.S. vs. ABInBev and Grupo Modelo" anti-trust lawsuit. This is a DOJ blocking action because it is attempting to stop a planned merger between the two companies. You would know ABInBev most from its Budweiser Brand. You would know Grupo Modelo for its popular Corona and Modelo brands.

For this memo, you want to focus on the coordination efforts in the industry led by ABInBev and the pushback that Grupo Modelo had given ABInBev prior to the proposed merger. The DOJ was trying to stop this acquisition because Modelo was a strong competitive counterbalance to AB's industry dominance. If they merged into one firm, then this counterbalance would no longer be present.

Reference no: EM133784167

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