Write a marketing strategy statement

Assignment Help Other Subject

Reference no: EM132876701 , Length: word count:2000

MRKT13014 New Product Development and Branding - Central Queensland University

Assessment

The second assessment task requires you to develop and write a marketing strategy statement and proposal for a new product/service idea of your creation. You will present the marketing strategy statement and proposal as a single Word document. This Word document should be 2000 words maximum excluding the title page and reference list.

Your task is to choose ONE (1) of the business/organisation options listed below to develop and write a marketing strategy statement and proposal for a new product/service idea of your creation targeting the Australian market.

• Agriculture Automation Company.
• App Development Company.
• Elderly Care Home Complex.
• Environmental Consulting Company.
• FMCG Natural and Organic Company.
• Smart Home Developer.
• Tour Operator.
NB: The business/organisation option you choose and the new product/service idea you come up with will also be used in the Third Assessment task.

Your marketing strategy statement and proposal for a new product/service idea should include and address each of the following:

1. Write a marketing strategy statement for the purpose of proposing a new product/service idea for your chosen business/organisation.
2. Describe how you would conduct a business analysis for your new product/service idea.
3. Outline why innovative products/services might be important to your chosen organisation/business.
4. To narrow down the 'concept' of your new product/service idea, explain what makes your new/product service idea unique and whom it would likely appeal to and why.
5. What do you need to consider ensuring your new product/service offering, and likely business model to be adopted, can remain sustainable (i.e., the social and business challenges of new product development)?
6. Outline what other strategies your chosen organisation/business could use to source new product/service ideas and how this might be incorporated into their new product/service development strategy.

Instructions

• This is an individual assessment (no groups).
• Submit your Word document online through the unit Moodle site.
Your Word document should contain the following:

• A single Word document (no PDF), including a title page, that addresses the six key parts above plus a reference list, using APA referencing style, showing use in-text of at least ten (10) quality sources of information such as from academic journal articles, academic textbooks, trade journals, newspaper articles and industry/business websites.

Q2. What is meant by ‘levelling out of knowledge'? How can firms prevent this happening when engaging in strategic alliances?

Q3. Considering the case study, discuss some of the wider strategic reasons why firms may wish to enter a strategic alliance.

Q4. Apple seems to have many strategic alliances and supplier relations. Discuss the extent to which these contribute to its success.

Q5. Explain some of the risks involved with all strategic alliances.

Attachment:- marketing strategy.rar

Reference no: EM132876701

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