Reference no: EM131427484 , Length: word count:1500 + 12 Slides
Assessment: Industry Market Research Project
1. Assessment Overview:
Write a marketing report on Gucci Company Brand. Analyze and evaluate the target market of Gucci, and then indicate how they serve their customers' needs and requirements. Discuss the marketing strategies the company uses; how successful they are and your recommendations for improvements and/or strategic changes.
2. Assignment Instructions:
The following criteria must be included:
- An overview of the company, including company history and business structure
- A detailed description of the company's target market
- Evaluation of the marketing strategies they use, including where and how they communicate with their customers, how they attract new customers and encourage repeat purchases
Research for this project must include BOTH primary and secondary sources of information.
Primary sources of information will include your own observations, interviews with the company owners, staff and customers and any other relevant parties (WHAT IS YOUR EXPERIENCE (RETAIL OR ONLINE)? DO YOU KNOW SOMEONE THAT WORKS FOR THIS COMPANY?). Example: I bought a Gucci shirt online with easy and fast delivery, nice packaging. Great website concept. Explain more about the experience shopping on their website and the experience shop in Perth city store in Kings Street Perth.
Secondary sources of information will include undertaking appropriate literature research on articles that comment on the product and the product's introduction into the market place.
PowerPoint presentation of 7-12 slides with presentation notes on slides. PowerPoint slides will include all the main point in your report, clear and easy to understand.
Attachment:- Assignment File.rar
|
What is unique about your peers selected study
: The major role of our skeletal system is to protect such as our scull incases our brain protecting it and keeping it in place also our ribs are there to protect our lungs and heart. Also, our skeletal system is there to help us maintain balance an..
|
|
Calculate the area of a circle
: Write an application that prompts the user for the radius of a circle and uses a method called circle Area to calculate the area of a circle.
|
|
Review your peers movement assessment
: Some joints have an incredible amount of movement in a near frictionless environment. Some joints are completely locked in place against bone, never to be moved again. All of these joints however have a huge influence on our quality of life and th..
|
|
File-naming conventions for four different operating
: Research file-naming conventions for four different operating systems (not including UNIX, MS-DOS, Windows or Linux). Note the acceptable range of characters, maximum length, case sensitivity, etc.
|
|
Write a marketing report on gucci company brand
: Write a marketing report on Gucci Company Brand. Analyze and evaluate the target market of Gucci, and then indicate how they serve their customers' needs and requirements
|
|
Discuss a compensation strategy that would support
: The VP of Human Resource Management has asked you to present a PowerPoint presentation to upper management to discuss your previous findings. Those findings included culture in a global environment, expatriate turnover reduction, recruitment fact..
|
|
Practice working with a list of numbers
: Write a Python program that allows the user to enter a series of numbers and places the numbers (not string values) in a list. Each number entered by the user is the monthly sales amount for one division.
|
|
Explain the resources and capabilities that are required
: Specify the unique value the company will offer in the selected markets. Discuss the resources and capabilities that are required. Analyze how the company will capture value and sustain competitive advantage over time.
|
|
Develop an employee compensation and benefits package
: Imagine that you have just been hired by a new company as the director of the HR department. You have been tasked to hire a new secretary for the department and to develop an employee compensation and benefits package that will be used for that po..
|