Reference no: EM131223268 , Length: word count:1500
Learning Outcomes addressed
a. understand the key concepts in international marketing
b. describe cultural factors that impact international marketing
c. understand the impact of global environment on international marketing
d. evaluate international market selection and entry strategies
e. identify strategy choices in developing a marketing mix for international customers
ASSESSMENT DESCRIPTION
Task: You are a marketing manager for an Australian fruit grower. You plan to expand the business by distributing into the international market. After considering several options, you have identified one country that appears to be a favourable market for the product.
Write a marketing plan that assesses the market in your chosen country and explains why this country is suitable for your product. Recommend a market entry method, explaining your rationale for choosing it. Outline the target customer profile for your product (nominating areas of adaptation that will be necessary to make the product suitable for the target customer in that country), and the product positioning. Your plan should include the following sections:
Executive summary; table of contents, introduction (of the company and product); choice of country
- rationale & entry mode; environmental analysis; target customer profile (demographics, psychographics, etc), (concluding with a summary of the reasons why the target consumer in that country will buy your product); the product positioning; conclusion, bibliography, appendices (if applicable).
Appropriate facts and figures on market size; market share and market growth must be included, as well as any relevant secondary data on consumer preferences and trends, and the market. It is essential to avoid general, unsupported statements and or unreferenced material.
The report style is of a business/managerial report. References must follow the Harvard referencing style.
Your report must include:
- Reference from the text book, supporting your argument.
- Correct written structure. Refer to the Academic Learning Skills handout on report writing.
- Harvard referencing for any sources you use. Refer to the Academic Learning Skills handout on Referencing.
- A minimum of 4 academic references (including the text book).
|
Your system was running fine
: Scenario: Your system was running fine, but you occasionally notice the sound output was "glitchy" and you decide to add a sound card. As luck would have it, a friend gave you his old sound card from a system he threw away.
|
|
The economy is in short run equilibrium
: Suppose the economy is in short-run equilibrium at a level of output that exceeds potential output. - How would the economy self-adjust to return to long-run equilibrium?
|
|
Description of the meetings market
: A description of the meetings market including a detailed description of their target market/buyers such as Corporate, Association, Incentive and SMERF business, the size of the industry etc
|
|
Arduino program for an led connected
: Write an Arduino program for an LED connected to pin 3 to blink 7 times with a delay of 0.75 sec, then stays off. Use the FOR loop, and an increment of one.
|
|
Write a marketing plan that assesses the market
: B01ITMK208 - Assessment 3 - Report writing understand the key concepts in international marketing and describe cultural factors that impact international marketing - understand the impact of global environment on international marketing
|
|
Issue using monitoring tool
: Why would the features of this tool be particularly handy in this situation, in your view? What steps would you take to evaluate and learn more about the issue using this monitoring tool? Explain.
|
|
The short run aggregate supply curve
: Explain how Firms and workers reduce their expectations of future inflation affects the short-run aggregate supply curve.
|
|
Application to find the area and perimeter
: Using Microsoft® Visual Studio®, write an application to find the area and perimeter of a rectangle for the given input values of Length and Width in different measurement units using inches (in), feet (ft), meters (m), and centimeters (cm).
|
|
Integrity of complementary and alternative health systems
: Currently, CAH practitioners are advocating for their right to be included in these models of care. As an aspiring CAH practitioner, do you believe that inclusion in these proposed "conventional" models of care are beneficial to your profession? ..
|