Reference no: EM131415294 , Length: word count:3000

Assignment Brief - Marketing plan should be in Loreal product

The international company that you have chosen for Task decided to introduce a new product or service to the market. You are required to identify and evaluate the barriers to marketing planning before the formulation of the marketing plan for the new product. After identifying the barriers, you are required to write a marketing plan for the new product or service of the selected International Company. Outline the new product development process for the management and relate it to the new product to be developed. For Loreal Product.

Required

1. You are required to write a Marketing Plan for a product or service.

2. You marketing plan should contain no more than 3000 words.

3. Your marketing plan should contain these areas

1. EXECUTIVE SUMMARY

2. SITUATIONAL ANALYSIS

a. SWOT ANALYSIS

3. OBJECTIVES AND GOALS

4. MARKETING STRATEGY

5. ACTION PROGRAM

6. BUDGETS

7. CONTROLS

To successfully complete this task you must:

1. Assess the main barriers to marketing planning

2. Examine how organizations may overcome barriers to marketing planning

3. Write a marketing plan for a product or a service

4. Explain why marketing planning is essential in the strategic planning process for an organization

5. Examine techniques for new product development

6. Justify recommendations for pricing policy, distribution and communication mix

7. Explain how factors affecting the effective implementation of the marketing plan have been taken into account

8. Identify and apply strategies to find appropriate solutions.

9. Select/design and apply appropriate methods/techniques.

10. Present and communicate appropriate findings.

10. Take responsibility for managing and organizing activities

11. Demonstrate convergent/lateral/creative thinking.

(Note: You are allowed to select any product or service of your choice)