Write a marketing plan, Your cousin wants to start his own

Write a marketing plan

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Reference no: EM1388973

Your cousin wants to start his own business, but he has decided not to write a marketing plan because he thinks that preparing such a document would take too long. He says he doesn't need a formal proposal because he has already received funding from your uncle.

Convince your cousin, using persuasive language, to write a plan anyway.

Propose the three to five most critical factors that enable a business to achieve sustainable competitive advantage. Justify your selection

Reference no: EM1388973

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