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Respond to a complaint letter.
Imagine that you own the business that is the subject of your peer's complaint in Exercise. Respond to the letter using principles discussed in this chapter. You may invent whatever details are necessary to win over the customer.
Exercise :Write a complaint letter to a business owner.
Think about a negative customer service experience you had recently. Write a letter to the business owner or the company's customer service department explaining what happened. Be sure to use a credible tone and specific examples to persuade the owner that your experience is valid. Also find a way to encourage a response from the company. You may ask for reasonable compensation, if appropriate.
Present value calculations:
Imagine you own a financial firm that manages asset portfolios. All you care about as you manage your business is expected returns, and any asset you sell is characterized by (p, bR, bE) where p is how much you charge for 1 unit of the asset, If you ..
Describe short-term cash planning and how the cash budget is put together. Why does the firm needs to have this information? How does the financial manager cope with fluctuations in the cash budget?
A firm's preferred stock pays an annual dividend of $4, and the stock sells for $73. Flotation costs for new issuances of preferred stock are 7% of the stock value. What is the after-tax cost of preferred stock if the firm's tax rate is 35%?
Coca-Cola is considering jumping on the pomegranate bandwagon by producing Poma-Cola and Pomegranate Sprite carbonated beverages in 2016 (t=1). New production equipment and facilities costing $30 million will be required in 2015 (t =0) and fall into ..
A project currently generates sales of $11.4 million, variable costs equal to 50% of sales, and fixed costs of $3.4 million. The firm’s tax rate is 30%. a. What are the effects on the after-tax profits and cash flow, if sales increase from $11.4 mill..
Roy's Welding common stock sells for $48.96 a share and pays an annual dividend that increases by 2.5 percent annually. The market rate of return on this stock is 14.6 percent. What is the amount of the last dividend paid?
Corporate managers work for the owners of the corporations. Consequently, they should make decisions that are in the interests of the owners, rather than in their own interests. What strategies are available to shareholders to help ensure that manage..
A chartist believes that Stock Z exhibits price reversals, i.e. if the return was high over the past week it tends to be low over the next five trading days, and vice versa. Over the past week, the price of Stock Z has fallen. Which of the following ..
An investment costs $7,000, after tax considerations, and will generate cash flows of $1,500 a year over its life. The capital investment will last for 7, 8, or 9 years, with probabilities of 0.3, 0.4, and 0.3 respectively. Assume the required rate o..
Compare and contrast the economic, passive, cognitive, and emotional models of consumer decision making. Using real products, explain how they use the consumer's decision making process to market their product. Use a different product for each model.
Dave is sitting with his friend Bob and he tells Bob he is going to propose to his girlfriend in the next few weeks. He also tells Bob that he recently found a stock certificate that was given to him on his 1st birthday, which was 1/11/82. The Stock ..
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