Write a four-page paper on conducting marketing research

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Reference no: EM133283044 , Length: Word Count: 4 Pages

Marketing Management Assignment -

Discussion - Consumer behavior is influenced by three factors: cultural, social, and personal. Research into these factors can provide clues to help companies reach and serve consumers more effectively. Of these, cultural factors exert the broadest and deepest influence on people's perceptions and desires and on how they go about fulfilling their needs and wants.

Explain the role cultural, social, and personal factors play in consumer behavior. In addition to the discussion post be sure to respond to two other student posts.

Assignment - Write a four-page paper on conducting marketing research. Discuss a purchase that you made based on product influences, price influences, promotion influences or place influences. The assignment needs to be done in the APA format. This assignment may be used as part of your Marketing Plan which is due in week seven. While doing this assignment, think about a company you would be interested in creating a marketing plan for. Marketing Research is a section of the marketing plan.

Reference no: EM133283044

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